In former times, when farmers had few rights to use wildlife, wild animals were seen as little more than a threat to livestock, crops and infrastructure, as well as community safety. Thus, conservation management took place within protected areas only. In 1967 the commercial rights over wildlife and indigenous plants were given to Namibia’s commercial farmers. The implementation of these rights resulted in wildlife being utilised and valued (“What pays that stays”) by the private sector. People in communal areas received the same rights much later (1996-2001) when policies were adopted to promote community-based natural resource management (CBNRM). Since then the wildlife sector was also driven into a rapid growth on communal land.